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When marketing, you need to find your ‘purple cow’, Jan Clarke says. Do you keep a track on what your ‘competitors’ are up to? Perhaps you even obsess over it? Yes? If you do, you are definitely not on your own, it is a huge problem, but why? Having a grip on the trends in … Continued
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Does everything about your practice echo the brand you’re trying to get across, Jan Clarke questions. What is a brand? If you search Google you will encounter countless definitions of what a brand is, no one seems to be able to explain it succinctly. However, we are certain on what it is not, it is … Continued
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Now we’re coming to the end of the year it’s time to start reflecting on what worked and what didn’t, Jan Clarke says. We are well into the last quarter of 2018, it is, therefore, a great time to reassess your marketing activity so far and start to consider the activities you want to take … Continued
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Have you ever had a mystery shopper enter your practice? Jan Clarke explains why it could be helpful. Looking at your business from your patients’ perspective may seem simple, but is it? It is almost impossible for you to view it from this angle without asking an independent third party to do this for you. … Continued
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You shouldn’t be too busy to consider marketing for new patients, Jan Clarke says. Conversations often go one of two ways with dental business owners: Can you help, we need to do some ‘marketing’? We’re too busy to do any marketing and we don’t need new patients anyway. The first type are quite easy to … Continued
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Does the term SEO confuse you? Jan Clarke clarifies what it all means. Your dental practice website will be one of the first ports of call for a potential patient, and one of your most effective marketing tools, where they can find out about your treatments, people and prices. How do you get your dental … Continued
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Jan Clarke provides a beginner’s guide to marketing your practice on social media. Like all marketing, for us in the dental sector, social media marketing must build trust, raise awareness, and help inform and educate. If you start with this in mind rather than trying to ‘sell’, you start in a better position that most. … Continued
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Are you concerned about staying safe when using social media? Jan Clarke attempts to clear up the confusion. Recently I was invited to speak to the vocational dental practitioners in the south east of Scotland region. I had been asked to talk about all aspects of social media, including keeping yourself safe within the social … Continued
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